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Privacy & Cookies Policy

HomePrivacy & Cookies Policy
Legal · Privacy & Cookies

This policy explains what personal data KEYFORREST collects when you visit or buy from keyforrest.eu, why we collect it, who we share it with, how long we keep it, and the rights you have over it. We sell worldwide, so it covers UK, EU and other international customers.

  • Controller: ESEO SERVICES LTD
  • Company no. 13675404
  • Contact: [email protected]
  • Updated: 23 August 2026
On this page
  1. Who is responsible for your data
  2. Personal data we collect
  3. Why we use it and our legal basis
  4. Marketing and your choices
  5. Who we share data with
  6. International transfers
  7. How long we keep data
  8. How we protect your data
  9. Cookies and similar technologies
  10. Your rights
  11. Rights for US residents
  12. Children
  13. Automated decision-making
  14. Changes to this policy
  15. Contact and complaints

1. Who is responsible for your data

The data controller for personal data collected through this Site is:

Company
ESEO SERVICES LTD
Company no.
13675404 (England & Wales)
Registered office
2 Frederick Street, Kings Cross, London, WC1X 0ND, United Kingdom
Privacy contact
[email protected]
Telephone
+44 731 280 5009

The Site, the storefront and our advertising and merchant accounts are operated by ESEO SERVICES LTD, the company named above, which is the data controller for personal data collected through the Site.

We are not required to appoint a Data Protection Officer, but all privacy questions are handled directly by our management team at the address above.

2. Personal data we collect

We only collect what we need to sell you a licence and run our business.

CategoryWhat it includesWhere it comes from
Identity & contactName, email address, telephone number, billing address, countryYou, at checkout or registration
AccountUsername, password (stored encrypted), order history, saved preferencesYou
Order & transactionProducts bought, price, currency, invoice number, licence keys issued, VAT or tax number for business ordersGenerated when you order
PaymentPayment method type, the outcome of the transaction, and a masked reference. We never receive or store your full card number — card data goes directly to our payment providerPayment provider
TechnicalIP address, browser and device type, operating system, language, time zoneCollected automatically
UsagePages viewed, products viewed, items added to basket, referring site, how you move through the SiteCookies and analytics
CommunicationsMessages you send us, support tickets, contact-form and live-chat content, reviewsYou
Fraud preventionRisk signals relating to an order, such as address and IP consistency and payment verification resultsGenerated during screening

We do not knowingly collect special category data (such as health, race, religion or political opinions), and we ask you not to send it to us.

3. Why we use it and our legal basis

Under the UK GDPR and EU GDPR we must have a lawful basis for each use of your data.

PurposeData usedLegal basis
Processing your order and delivering your licence keyIdentity, contact, order, paymentPerformance of a contract
Managing your account and order historyAccount, orderPerformance of a contract
Customer support, refunds and complaintsContact, order, communicationsPerformance of a contract
Screening orders for fraud and protecting cardholdersTechnical, payment, fraud preventionLegitimate interests — preventing fraud and loss
Issuing invoices and keeping accounting and tax recordsIdentity, order, tax numberLegal obligation
Sending marketing emails and newslettersContact, usageConsent, or legitimate interests for existing customers about similar products
Analytics and improving the SiteTechnical, usageConsent (via cookies)
Advertising and measuring campaign performanceTechnical, usageConsent (via cookies)
Site security and abuse preventionTechnicalLegitimate interests — keeping the Site secure
Establishing or defending legal claimsAs relevantLegitimate interests / legal obligation

Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights, and concluded they are not. You may object at any time — see section 10.

4. Marketing and your choices

  • We send marketing only where you have opted in, or where you have bought from us and we are telling you about similar products. Every message includes a one-click unsubscribe link.
  • You can withdraw consent at any time by using that link, by changing your communication preferences, or by emailing [email protected].
  • Withdrawing consent does not affect processing carried out before you withdrew it.
  • You will still receive service messages — order confirmations, licence delivery, invoices, refund notices and security alerts. These are part of the contract and cannot be switched off while you have an active order.
  • We do not sell your personal data, and we do not share it with third parties for their own independent marketing.

5. Who we share data with

We share personal data only with service providers who help us run the business, and only to the extent they need it. They act on our instructions under a written contract and may not use your data for their own purposes.

RecipientPurposeData shared
PayPal (incl. card payments)Processing payments and refundsName, email, billing address, order value
Our bankReceiving and refunding bank transfersName, payment reference, amount
Software publishers & suppliersIssuing, verifying or replacing a licence keyOrder reference and, where the publisher requires it to create or assign a licence, your name and email address
Amazon SES & our mail providerSending order, delivery and support emailsName, email, message content
MailchimpNewsletter and marketing email deliveryName, email, engagement data
Google AnalyticsUnderstanding how the Site is usedTechnical and usage data, in most cases pseudonymised
Google Ads & Merchant CenterAdvertising, conversion measurement and product listingsTechnical and usage data, conversion events
Cloudflare (Turnstile)Blocking bots and abuseIP address, technical data
Our hosting providerRunning and backing up the SiteAll Site data, stored securely
Accountants & professional advisersAccounts, tax and legal adviceInvoice and transaction records

We may also disclose data where the law requires it, to a regulator or law enforcement body, to enforce our Terms of Use, or to protect our rights, property or safety. If our business is sold or reorganised, data may transfer to the buyer, who must continue to protect it under this policy.

6. International transfers

We are based in the United Kingdom and sell worldwide, so your data may be transferred outside your country — including to the United States, where several of our service providers are located.

Where personal data leaves the UK or EEA, we rely on one or more of the following safeguards:

  • an adequacy decision by the UK Government or the European Commission covering the destination country;
  • Standard Contractual Clauses, with the UK International Data Transfer Addendum where applicable;
  • your explicit consent, or the transfer being necessary to perform our contract with you.

You may request a copy of the safeguard we rely on by emailing [email protected].

7. How long we keep data

RecordRetention period
Order, invoice and accounting records6 years after the end of the relevant financial year (UK tax law)
Account detailsWhile your account is open, then 12 months after you ask us to close it
Licence keys issued to youKept with the order record so we can re-send or verify it
Support tickets and correspondence3 years from the last contact
Marketing contact detailsUntil you unsubscribe, then suppressed on a do-not-contact list
Fraud prevention recordsUp to 6 years where needed to prevent repeat fraud
Analytics and cookie dataUp to 26 months, or as set out in section 9

When a retention period ends we delete the data or irreversibly anonymise it so it can no longer identify you.

8. How we protect your data

  • The whole Site is served over encrypted HTTPS/TLS.
  • Card details are entered directly with our PCI-DSS compliant payment provider and never pass through our servers.
  • Passwords are stored using a one-way cryptographic hash — we cannot read them.
  • Access to customer data is restricted to staff who need it, protected by individual accounts and strong authentication.
  • We run a web application firewall, bot protection and regular software updates and backups.

No system can be guaranteed completely secure, but we take these measures seriously. If a data breach occurs that is likely to result in a high risk to your rights, we will notify you and the relevant supervisory authority without undue delay, and in any event within 72 hours of becoming aware of it where the law requires.

9. Cookies and similar technologies

Cookies are small files stored on your device. We use them to keep the Site working, remember your basket, and — with your consent — to understand usage and measure advertising.

TypeWhat it doesConsentTypical life
Strictly necessarySign-in, shopping basket, checkout, security and bot protection. The Site cannot work without these.Not requiredSession to 12 months
FunctionalRemembers language, currency, region and display preferences.ConsentUp to 12 months
AnalyticsGoogle Analytics — counts visits and shows how the Site is used, so we can improve it.ConsentUp to 26 months
AdvertisingGoogle Ads and similar — measures conversions and may show you relevant ads on other sites.ConsentUp to 24 months

Managing cookies. Where a consent banner is shown you can accept or reject non-essential cookies and change your choice at any time. You can also delete or block cookies in your browser settings — see the help pages for Chrome, Safari, Firefox or Edge. Blocking strictly necessary cookies will stop the basket and checkout from working.

You can opt out of Google Analytics across all sites using Google’s browser add-on at tools.google.com/dlpage/gaoptout, and manage ad personalisation at myadcenter.google.com.

Some browsers send a “Do Not Track” or Global Privacy Control signal. We treat a Global Privacy Control signal as a valid opt-out of advertising cookies where the law requires us to.

10. Your rights

If you are in the UK, the EEA or another region with equivalent law, you have the following rights over your personal data:

  • Access — get a copy of the data we hold about you.
  • Rectification — have inaccurate or incomplete data corrected.
  • Erasure — ask us to delete data where we no longer need it. We may need to keep invoice records to meet our tax obligations.
  • Restriction — ask us to pause processing while a concern is investigated.
  • Portability — receive the data you gave us in a structured, machine-readable format, or have it sent to another provider.
  • Object — object to processing based on legitimate interests, and to direct marketing at any time.
  • Withdraw consent — where we rely on consent, withdraw it at any time.
  • Complain — lodge a complaint with your data protection authority.

To exercise any right, email [email protected] from the address linked to your account. We may ask for proof of identity to make sure we do not disclose your data to someone else. We respond free of charge within one month, and will tell you if we need longer because the request is complex.

11. Rights for US residents

If you live in California or another US state with a comprehensive privacy law, you may have the right to know what personal information we collect and why, to request access to it or its deletion, to correct it, and not to be discriminated against for exercising those rights.

We do not sell your personal information, and we do not share it for cross-context behavioural advertising in exchange for payment. Where you reject advertising cookies, or send a Global Privacy Control signal, we do not use your data for personalised advertising.

To make a request, email [email protected] with “Privacy Request” in the subject line. An authorised agent may act for you with written permission.

12. Children

The Site is intended for adults. We do not knowingly collect personal data from anyone under 18, and orders may only be placed by adults. If you believe a child has given us personal data, contact us and we will delete it promptly.

13. Automated decision-making

Orders pass through automated fraud screening that may flag a transaction as high risk and delay or decline it. This helps protect cardholders and our business. A person always reviews an order before it is finally declined, and no order is rejected on a purely automated basis without that review. If your order was declined and you believe this was wrong, contact us and we will look at it again.

14. Changes to this policy

We review this policy regularly and may update it to reflect changes in our services or the law. The “last updated” date at the top shows when it last changed. Where a change is material, we will tell you by email or by a prominent notice on the Site before it takes effect.

15. Contact and complaints

Please contact us first with any privacy question — we would rather put things right directly.

Privacy enquiries
Email
[email protected]
Telephone
+44 731 280 5009
Controller
ESEO SERVICES LTD (company no. 13675404)
Post
2 Frederick Street, Kings Cross, London, WC1X 0ND, United Kingdom

If you are not satisfied with our response, you may complain to your data protection authority. In the United Kingdom this is the Information Commissioner’s Office (ico.org.uk, helpline 0303 123 1113). In the EEA you may complain to the supervisory authority in your country of residence.

Email delivery process with messages reaching recipients

FAST DELIVERY

Your licence is delivered by email within 0–1 working days of payment, often within minutes.

Formal certificate document with decorative border

INVOICE FOR EVERY ORDER

Every paid order comes with a PDF invoice from ESEO SERVICES LTD, with your company details if you add them.

24 hours service availability icon

SALES SUPPORT

Email [email protected] or call us. We reply to every message within 1 working day.

Technician repairing a desktop computer

TECH SUPPORT

Free installation help. Contact us and a member of our staff will help you set up your licence.

United Kingdom, 2 Frederick Street, London, WC1X 0ND
Tel: +44 731 280 5009
Email: [email protected]

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