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Privacy & Cookies Policy

HomePrivacy & Cookies Policy
Legal · Privacy & Cookies

This policy explains what personal data KEYFORREST collects when you visit or buy from keyforrest.eu, why we collect it, who we share it with, how long we keep it, and the rights you have over it. We sell worldwide, so it covers UK, EU and other international customers.

  • Controller: ESEO SERVICES LTD
  • Company no. 13675404
  • Contact: [email protected]
  • Updated: 23 August 2026
On this page

  1. Who is responsible for your data
  2. Personal data we collect
  3. Why we use it and our legal basis
  4. Marketing and your choices
  5. Who we share data with
  6. International transfers
  7. How long we keep data
  8. How we protect your data
  9. Cookies and similar technologies
  10. Your rights
  11. Rights for US residents
  12. Children
  13. Automated decision-making
  14. Changes to this policy
  15. Contact and complaints

1. Who is responsible for your data

The data controller for personal data collected through this Site is:

Company
ESEO SERVICES LTD
Company no.
13675404 (England & Wales)
Registered office
2 Frederick Street, Kings Cross, London, WC1X 0ND, United Kingdom
Privacy contact
[email protected]
Telephone
+44 731 280 5009

The Site, the storefront and our advertising and merchant accounts are operated by ESEO SERVICES LTD, the company named above, which is the data controller for personal data collected through the Site.

We are not required to appoint a Data Protection Officer, but all privacy questions are handled directly by our management team at the address above.

2. Personal data we collect

We only collect what we need to sell you a licence and run our business.

Category What it includes Where it comes from
Identity & contact Name, email address, telephone number, billing address, country You, at checkout or registration
Account Username, password (stored encrypted), order history, saved preferences You
Order & transaction Products bought, price, currency, invoice number, licence keys issued, VAT or tax number for business orders Generated when you order
Payment Payment method type, the outcome of the transaction, and a masked reference. We never receive or store your full card number — card data goes directly to our payment provider Payment provider
Technical IP address, browser and device type, operating system, language, time zone Collected automatically
Usage Pages viewed, products viewed, items added to basket, referring site, how you move through the Site Cookies and analytics
Communications Messages you send us, support tickets, contact-form and live-chat content, reviews You
Fraud prevention Risk signals relating to an order, such as address and IP consistency and payment verification results Generated during screening

We do not knowingly collect special category data (such as health, race, religion or political opinions), and we ask you not to send it to us.

3. Why we use it and our legal basis

Under the UK GDPR and EU GDPR we must have a lawful basis for each use of your data.

Purpose Data used Legal basis
Processing your order and delivering your licence key Identity, contact, order, payment Performance of a contract
Managing your account and order history Account, order Performance of a contract
Customer support, refunds and complaints Contact, order, communications Performance of a contract
Screening orders for fraud and protecting cardholders Technical, payment, fraud prevention Legitimate interests — preventing fraud and loss
Issuing invoices and keeping accounting and tax records Identity, order, tax number Legal obligation
Sending marketing emails and newsletters Contact, usage Consent, or legitimate interests for existing customers about similar products
Analytics and improving the Site Technical, usage Consent (via cookies)
Advertising and measuring campaign performance Technical, usage Consent (via cookies)
Site security and abuse prevention Technical Legitimate interests — keeping the Site secure
Establishing or defending legal claims As relevant Legitimate interests / legal obligation

Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights, and concluded they are not. You may object at any time — see section 10.

4. Marketing and your choices

  • We send marketing only where you have opted in, or where you have bought from us and we are telling you about similar products. Every message includes a one-click unsubscribe link.
  • You can withdraw consent at any time by using that link, by changing your communication preferences, or by emailing [email protected].
  • Withdrawing consent does not affect processing carried out before you withdrew it.
  • You will still receive service messages — order confirmations, licence delivery, invoices, refund notices and security alerts. These are part of the contract and cannot be switched off while you have an active order.
  • We do not sell your personal data, and we do not share it with third parties for their own independent marketing.

5. Who we share data with

We share personal data only with service providers who help us run the business, and only to the extent they need it. They act on our instructions under a written contract and may not use your data for their own purposes.

Recipient Purpose Data shared
PayPal (incl. card payments) Processing payments and refunds Name, email, billing address, order value
Our bank Receiving and refunding bank transfers Name, payment reference, amount
Software publishers & suppliers Issuing, verifying or replacing a licence key Order reference and, where the publisher requires it to create or assign a licence, your name and email address
Amazon SES & our mail provider Sending order, delivery and support emails Name, email, message content
Mailchimp Newsletter and marketing email delivery Name, email, engagement data
Google Analytics Understanding how the Site is used Technical and usage data, in most cases pseudonymised
Google Ads & Merchant Center Advertising, conversion measurement and product listings Technical and usage data, conversion events
Cloudflare (Turnstile) Blocking bots and abuse IP address, technical data
Our hosting provider Running and backing up the Site All Site data, stored securely
Accountants & professional advisers Accounts, tax and legal advice Invoice and transaction records

We may also disclose data where the law requires it, to a regulator or law enforcement body, to enforce our Terms of Use, or to protect our rights, property or safety. If our business is sold or reorganised, data may transfer to the buyer, who must continue to protect it under this policy.

6. International transfers

We are based in the United Kingdom and sell worldwide, so your data may be transferred outside your country — including to the United States, where several of our service providers are located.

Where personal data leaves the UK or EEA, we rely on one or more of the following safeguards:

  • an adequacy decision by the UK Government or the European Commission covering the destination country;
  • Standard Contractual Clauses, with the UK International Data Transfer Addendum where applicable;
  • your explicit consent, or the transfer being necessary to perform our contract with you.

You may request a copy of the safeguard we rely on by emailing [email protected].

7. How long we keep data

Record Retention period
Order, invoice and accounting records 6 years after the end of the relevant financial year (UK tax law)
Account details While your account is open, then 12 months after you ask us to close it
Licence keys issued to you Kept with the order record so we can re-send or verify it
Support tickets and correspondence 3 years from the last contact
Marketing contact details Until you unsubscribe, then suppressed on a do-not-contact list
Fraud prevention records Up to 6 years where needed to prevent repeat fraud
Analytics and cookie data Up to 26 months, or as set out in section 9

When a retention period ends we delete the data or irreversibly anonymise it so it can no longer identify you.

8. How we protect your data

  • The whole Site is served over encrypted HTTPS/TLS.
  • Card details are entered directly with our PCI-DSS compliant payment provider and never pass through our servers.
  • Passwords are stored using a one-way cryptographic hash — we cannot read them.
  • Access to customer data is restricted to staff who need it, protected by individual accounts and strong authentication.
  • We run a web application firewall, bot protection and regular software updates and backups.

No system can be guaranteed completely secure, but we take these measures seriously. If a data breach occurs that is likely to result in a high risk to your rights, we will notify you and the relevant supervisory authority without undue delay, and in any event within 72 hours of becoming aware of it where the law requires.

9. Cookies and similar technologies

Cookies are small files stored on your device. We use them to keep the Site working, remember your basket, and — with your consent — to understand usage and measure advertising.

Type What it does Consent Typical life
Strictly necessary Sign-in, shopping basket, checkout, security and bot protection. The Site cannot work without these. Not required Session to 12 months
Functional Remembers language, currency, region and display preferences. Consent Up to 12 months
Analytics Google Analytics — counts visits and shows how the Site is used, so we can improve it. Consent Up to 26 months
Advertising Google Ads and similar — measures conversions and may show you relevant ads on other sites. Consent Up to 24 months

Managing cookies. Where a consent banner is shown you can accept or reject non-essential cookies and change your choice at any time. You can also delete or block cookies in your browser settings — see the help pages for Chrome, Safari, Firefox or Edge. Blocking strictly necessary cookies will stop the basket and checkout from working.

You can opt out of Google Analytics across all sites using Google’s browser add-on at tools.google.com/dlpage/gaoptout, and manage ad personalisation at myadcenter.google.com.

Some browsers send a “Do Not Track” or Global Privacy Control signal. We treat a Global Privacy Control signal as a valid opt-out of advertising cookies where the law requires us to.

10. Your rights

If you are in the UK, the EEA or another region with equivalent law, you have the following rights over your personal data:

  • Access — get a copy of the data we hold about you.
  • Rectification — have inaccurate or incomplete data corrected.
  • Erasure — ask us to delete data where we no longer need it. We may need to keep invoice records to meet our tax obligations.
  • Restriction — ask us to pause processing while a concern is investigated.
  • Portability — receive the data you gave us in a structured, machine-readable format, or have it sent to another provider.
  • Object — object to processing based on legitimate interests, and to direct marketing at any time.
  • Withdraw consent — where we rely on consent, withdraw it at any time.
  • Complain — lodge a complaint with your data protection authority.

To exercise any right, email [email protected] from the address linked to your account. We may ask for proof of identity to make sure we do not disclose your data to someone else. We respond free of charge within one month, and will tell you if we need longer because the request is complex.

11. Rights for US residents

If you live in California or another US state with a comprehensive privacy law, you may have the right to know what personal information we collect and why, to request access to it or its deletion, to correct it, and not to be discriminated against for exercising those rights.

We do not sell your personal information, and we do not share it for cross-context behavioural advertising in exchange for payment. Where you reject advertising cookies, or send a Global Privacy Control signal, we do not use your data for personalised advertising.

To make a request, email [email protected] with “Privacy Request” in the subject line. An authorised agent may act for you with written permission.

12. Children

The Site is intended for adults. We do not knowingly collect personal data from anyone under 18, and orders may only be placed by adults. If you believe a child has given us personal data, contact us and we will delete it promptly.

13. Automated decision-making

Orders pass through automated fraud screening that may flag a transaction as high risk and delay or decline it. This helps protect cardholders and our business. A person always reviews an order before it is finally declined, and no order is rejected on a purely automated basis without that review. If your order was declined and you believe this was wrong, contact us and we will look at it again.

14. Changes to this policy

We review this policy regularly and may update it to reflect changes in our services or the law. The “last updated” date at the top shows when it last changed. Where a change is material, we will tell you by email or by a prominent notice on the Site before it takes effect.

15. Contact and complaints

Please contact us first with any privacy question — we would rather put things right directly.

Privacy enquiries

Email
[email protected]
Telephone
+44 731 280 5009
Controller
ESEO SERVICES LTD (company no. 13675404)
Post
2 Frederick Street, Kings Cross, London, WC1X 0ND, United Kingdom

If you are not satisfied with our response, you may complain to your data protection authority. In the United Kingdom this is the Information Commissioner’s Office (ico.org.uk, helpline 0303 123 1113). In the EEA you may complain to the supervisory authority in your country of residence.

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United Kingdom, 2 Frederick Street, London, WC1X 0ND
Tel: +44 731 280 5009
Email: [email protected]

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